Del Mar College Names Jeff Olsen as Vice President of Communication and Marketing
New head of College Relations Office brings 25 years of communications expertise, ranging from network television script writing to higher education marketing and communication
Article by DMC College Relations Office
During the Del Mar College (DMC) Board of Regents regular meeting today, DMC officials announced Jeff Olsen as the community college’s Vice President of Communication and Marketing. He joined the community on June 12 and heads the Office of College Relations.
Olsen’s 25-year career includes work in communications, marketing and media with 10 years in higher education.
It is an honor to join Del Mar College and serve the students of this region. Del Mar plays such a critical role in this community, and I am eager to tell that story as we continue to grow our brand and enrollment.
His most recent position was as Vice President of Marketing and Admissions at the University of St. Thomas (UST) in Houston, where he was responsible for initiatives that led to greater awareness and record levels of enrollment. Among those initiatives were a brand refresh, a robust digital marketing strategy, a new Customer Relations Management (CRM) system, website optimization, a robust public relations strategy and a data driven approach to creating new market segments. Olsen served with UST from September 2017 until joining DMC yesterday.
Prior to his position at the University of St. Thomas, Olsen worked for Sam Houston State University (SHSU) between January 2013 until September 2017, first as Associate Director of SHSU Online and then as Director of Marketing and Communications.
Olsen’s career before joining higher education involved working as a television script writer and producer for 15 years in Los Angeles, including networks and shows such as ABC Family’s “Secret Life of the American Teenager” and The CW’s “7th Heaven.” Additionally, he was a Senior Writer for World Wrestling Entertainment (WWE) and their “RAW” and “Smackdown” television series.
He earned his Bachelor of Arts degree in Film and Electronic Arts from California State University in Long Beach.
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Del Mar College empowers students to achieve their dreams. We offer quality programs, individual attention, outstanding instruction through faculty with real-world experience and affordable costs to credit and noncredit students in Corpus Christi and the South Texas Coastal Bend area. Nationally recognized while locally focused, we’re ranked in the top two percent of community colleges in the country granting associate degrees to Hispanic students (Community College Week). Del Mar College focuses on offering our students programs that match current or emerging career opportunities. Whether students are interested in the fine arts, sciences, business, occupational or technical areas, students get the education they need for the future they want at Del Mar College.